(BSM-Before Social Media)
I like Pepsi. You like Coke.
Yup.
That’s cool.
(ASM-After Social Media)
I like Pepsi. You like Coke.
Yup.
Why don’t you like Pepsi?
It’s not Coke. Why don’t you like Coke?
Because it’s not Pepsi. And Pepsi is clearly better.
That’s your opinion.
But research shows more people prefer Pepsi to Coke.
Your research is biased. It was paid for by the caramel coloring industry so you can’t trust it. My research shows more people like Coke.
Your research is biased because it was paid for by the high fructose corn syrup industry!
I’m not listening to you!
I’m not listening to you first!
(3rd voice) Excuse me, I like RC Cola.
(Other two) SHUT UP!
What’s wrong with you? Any idiot can see that Pepsi is better!
You mean Coke!
(3rd voice) I’ll just have water.
(Other two) YOU’RE what’s wrong with America!

And so goes the state of American politics.