The Ada County Highway District has a new look and brand.

On Tuesday, ACHD unveiled the new look, including a new strapline, “Connecting you to More.”

ACHD says the new branding is the result of a year of research. You can see the new logo at KBOI.com.

ACHD says it decided to update its brand because it has never had a consistent brand.

They hope the brand will be more recognizable to people.

It cost just under $80,000 and ACHD says the expense covered the logo, colors, look and feel, and the steps to get there.

ACHD says no property tax, sales tax, or highway user fee distributions have been or will be impacted or used for this project.