Watch Lanco’s Redemptive New Video for “Rival”

Arroyo-OConnor / AFF-USA.COM

Watch Lanco’s Redemptive New Video for “Rival”

The guys from Lanco—Brandon Lancaster, Chandler Baldwin, Jared Hampton, Tripp Howell and Eric Steedly—dropped a new video for “Rival,” the lead single from the band’s upcoming sophomore album.

Directed by Peter Zavadil and filmed in Nashville, the new video features a diverse crowd of folks who share their personal hardships with each other in an effort to “break down walls.”

“We really wanted to capitalize on the true message behind the song that was built from different times in our lives and the stories from fans who have felt beat-down and lost, but ultimately find hope and redemption,” says Lanco’s frontman, Brandon. “Every caption on that wall was an experience that person had to overcome, and when it was knocked down you could feel the genuine joy from everyone on the set. It was a powerful moment I’ll never forget.”

Produced by Jay Joyce, “Rival” was co-penned by Brandon Lancaster and drummer Tripp Howell.

Watch the new video below.

photo by Arroyo/O\’Connor, AFF-USA.com

Blogs

Chris Janson VIP Pre-Party!

Join us Monday, August 22nd at the Western Idaho Fair for Chris Janson! Make sure you get there early because we’ll have a special Pre-Party for the first 75 people at the gate at 5pm catered by Costa Vida, plus your chance to upgrade your seats and win prizes from your favorite Kissin Country Artists!